Sleep medicine physician Dr. Michelle Jonelis MD (neurologist background; consults for Fitbit) joins Dr. Nishi Bhopal MD (sleep physician and psychiatrist) to explain how current public sleep messaging can worsen sleep anxiety and insomnia by overemphasizing sleep duration. She reviews prevalence data showing insomnia symptoms are common, many adults worry their sleep is insufficient despite stable short-sleep rates, and many use sleep aids. Dr. Jonelis reframes sleep as a vital sign influenced by internal and external factors, introduces the concept of an individual sleep “set point” that declines with age, and explains rebound sleep after stress or restricted opportunity, which wearables may mistakenly label as “excellent.” She outlines clinician-friendly language shifts (focus on “healthy sleep habits”), discusses normal wakefulness, and presents a practical SLEEPY acronym framework to identify drivers of poor sleep and reduce reliance on full CBTI.